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Back to school: 83% feel higher costs and children gain weight in purchasing decisionsPhoto by MiM326 on Pexels
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Back to school: 83% feel higher costs and children gain weight in purchasing decisions

PT Jornal15 September 2026 at 11:12

The back-to-school season has ceased to be just a simple school supplies list to become a complex family decision, where budget, children's influence and digital research intersect. This is the main conclusion of a new study conducted by IPAM.

The study, titled "Back to School 2026: Who decides what to buy and where to buy?", reveals that 83% of respondents feel that the costs associated with the back-to-school season are higher than in previous years.

Beyond the financial impact, the study shows that children are gaining increasingly more weight and influence in family purchasing decisions, becoming active participants in the choice of products and shopping locations.

Digital research emerges as an important factor in this decision-making process, indicating a significant shift in how Portuguese families approach the back-to-school season.

Why this matters

Readers in Portugal directly face the impact of this cost increase during the back-to-school period, with 83% of consumers feeling the added financial burden. Parents need to be aware of the growing influence of children on purchasing decisions, which may change how they plan and negotiate the family budget for this season.

About this summary

This is our short summary of a report published by PT Jornal on 15 September 2026 at 11:12; the full text stays with the publisher. In our feed it sits under Business. We currently carry 23107 items in that section.

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