Benfica closed a 120 million euro deal with Adidas, renewing the existing partnership between the club and the sports equipment brand. The new contract will run until 2033, extending a commercial relationship that had been ongoing for several years.
The major novelty of this renewal is related to the inclusion of the naming rights of the club's training center in Seixal. Until now, this facility was not part of the commercial agreement between the two entities.
With the signing of this new contract, Benfica's training center in Seixal will now be called Adidas Benfica Campus, bearing the German multinational sports equipment brand.
This agreement represents one of the biggest commercial contracts in Benfica's history, demonstrating the importance of the partnership between the Portuguese club and Adidas for both parties in the coming years.
