Buying imported perfumes online faces the challenge of verifying the product's origin without having physical contact with the bottle. With the growth of digital commerce in Brazil, according to data from the technology module of the IBGE's Continuous PNAD, 52.7% of internet users bought or ordered goods and services online in 2025, representing an increase of 4.8 percentage points compared to the previous year. Brunno Magnavita, founding partner of Universo do Perfume and specialist in imported perfumery curation, observes that the damage from a poorly evaluated purchase is not limited to the money spent. Counterfeits are a relevant problem in e-commerce because the consumer often buys without physical contact with the product and may rely on superficial signs.
Business
Investments
Buying imported perfume requires joint verification
oglobo14 September 2026 at 18:56
Why this matters
The Brazilian consumer who buys imported perfumes is more exposed to counterfeits since physical verification of the product is not possible. With the growth of online shopping in the country, understanding how to validate sellers and documentation has become essential to avoid financial and security losses.
About this summary
This is our short summary of a report published by oglobo on 14 September 2026 at 18:56; the full text stays with the publisher. In our feed it sits under Business. We currently carry 22772 items in that section.
All items in this section →Related articles
