Supermarkets are adopting smart carts that promise to increase customers' shopping value by 32%, according to a study mentioned in the article. This technology is transforming the traditional supermarket cart into a consumer influence tool.
The smart cart goes beyond its original function of transporting purchases. Now, these devices are capable of presenting products to customers, influencing their choices and persuading them to spend more during shopping.
This innovation comes in the context of the growing digitization of the retail sector, where supermarkets are constantly looking for new ways to maximize sales and improve the consumer shopping experience.



