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Christmas will be different: AI and price comparison tools promise to change online shopping
Technology
Artificial intelligence

Christmas will be different: AI and price comparison tools promise to change online shopping

SAPO Notícias14 September 2026 at 16:03

Artificial intelligence and price comparison tools are expected to play an increasingly important role in Christmas shopping. Consumers are actively seeking information, better prices, and promotions before completing their purchases, which is changing the way people make their acquisitions during the Christmas season. This trend represents a significant shift in online consumption habits, with buyers taking advantage of technology to make more informed decisions.

Why this matters

Consumers doing online Christmas shopping will benefit from more sophisticated tools to find better prices and promotions. This trend reflects the growing adoption of AI in e-commerce, changing how Portuguese people will plan their festive shopping. This article comes in a context of growing retail digitalization and greater consumer concern about the value spent on shopping.

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This is our short summary of a report published by SAPO Notícias on 14 September 2026 at 16:03; the full text stays with the publisher. In our feed it sits under Technology. We currently carry 4433 items in that section.

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