Longevity is creating a new consumer in Portugal, according to a ConsumerChoice study on the aging of the Portuguese population. The study reveals that living longer has become an increasingly present concern among citizens.
According to the study, 94% of respondents over 45 recognize aging as a significant concern. This data indicates that the longevity issue is particularly relevant for the population above this age group in Portugal.
Readers in Portugal, especially those over 45, may identify with this growing concern and notice how companies and services are adapting to this new demographic reality. The article indicates that the retail sector and other businesses will need to adjust their strategies to meet the needs of a population that lives longer, potentially changing the range of products and services available.
This is our short summary of a report published by SAPO Notícias on 14 September 2026 at 11:46; the full text stays with the publisher. In our feed it sits under Business. We currently carry 22521 items in that section.
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