Sydney Sweeney starred in an advertising campaign for the sports betting platform Novig that is generating strong controversy on social media. In the ad, the American actress appears semi-nude, in an image that has been widely criticized.
Female athletes reacted with indignation to the campaign, accusing Sweeney of sexualizing women's sport. On social media, several athletes expressed their displeasure, considering that the ad represents a setback in how women's sports are seen and publicly represented.
The controversy arises at a time when women's sport has been fighting for greater visibility and respect, an effort that athletes believe is compromised by this type of campaign that associates women's image with sexual content.
Novig, the company responsible for the campaign, has not yet officially commented on the controversy generated, while the discussion continues to grow on digital platforms.
