Apple launched the iPhone 18 Pro Max with a focus on internal components and cameras. Compared to the iPhone 17 Pro Max, released the previous year, the new device maintains characteristics such as the 6.9-inch display, the 48-megapixel triple rear camera system, and the 18-megapixel front camera. However, it brings changes in areas such as photography, performance, cooling, and battery.
For the first time in history, Apple put the iPhone 18 Pro and iPhone 18 Pro Max on sale in Brazil simultaneously with the United States. Pre-orders for both models began on Saturday, September 12, and the devices arrive in stores on the following Friday, the 18th. Brazil is among the more than 65 countries and regions included in the first wave of launch of the new generation.
The iPhone 18 Pro Max will also come with iOS 27, arriving on Monday. The new operating system can be downloaded by users starting on that date. The main novelty of the iPhone 18 Pro Max is in the camera, representing a significant evolution in photography compared to the previous generation.




