Over the last 25 years, sustainability has evolved from a peripheral concept to a central axis in business strategies, public policies and social expectations. In Portugal, significant progress has been recorded in areas such as renewable energy, circular economy and forest management. However, this period has also revealed limitations: the climate emergency has intensified, biodiversity loss remains concerning, and social inequalities persist as a structural challenge.
The article argues that the next 25 years require greater ambition on four fronts. First, a decisive acceleration in climate transition is needed, translating goals into concrete plans, investments and innovation. Second, the preservation and regeneration of ecosystems, with special emphasis on cork oak forests in Portugal. Third, social responsibility, ensuring that the green transition is fair and inclusive. Fourth, governance with greater transparency, accountability and long-term vision.
The text warns that sustainability will cease to be a differentiating factor and become a basic requirement for competitiveness. The coming years will be marked by a paradigm shift: from impact mitigation to active generation of environmental and social value, aligning purpose, innovation and performance.
The article, authored by Cristina Amorim, was written as part of the 25th anniversary of BCSD Portugal, which includes content from personalities of recognized business or academic influence on sustainability. The 2050 horizon is presented not merely as a future date, but as a commitment to future generations.
