With the entry into force of the agreement between Mercosur and the European Union, Brazil has become the main focus of attention for Portuguese wine producers. The president of ViniPortugal, Frederico Falcão, stated that the country is the "apple of the eye" of the Portuguese wine sector, indicating that the Brazilian market represents a strategic priority for the expansion of wine exports from Portugal.
The trade agreement between Mercosur and the European Union opens new possibilities for the trade of wine products between the blocs. For Portuguese producers, Brazil represents a market with great potential for growth in wine consumption, especially those of Portuguese origin.
Frederico Falcão, leader of the entity that represents the wine sector in Portugal, expressed optimism about increasing sales of Portuguese wines to Brazil. The cultural proximity between the two countries and the preference of Brazilian consumers for Portuguese products are factors that favor this commercial expansion.
