Yuri Corrêa is a digital influencer who went viral with a video of him running five kilometers at the Cidade do Rock during Rock in Rio. One week after the video gained notoriety, the festival announced the creation of Rock in Run, an organized race by the event scheduled for 2028.
On social media, many internet users accused Yuri of already knowing in advance about the creation of the sporting event, suggesting that his run was a planned marketing action. The influencer vehemently denies these accusations.
In a video posted on Instagram Stories, Yuri stated that he had no prior knowledge of the new event and that he simply decided to make the video running spontaneously. He said he finds it funny that people are questioning whether it was marketing and guaranteed that his life continues the same, with his bank account at the same level as before.
Yuri believes that Rock in Rio took advantage of the timing of the viral video to announce the sporting event, but reinforces that there was no coordination or planning between him and the festival organization.
