Social media was puzzled by the presence of "adult" music artists like Jamiroquai and PJ Morton on the day dedicated to k-pop at Rock in Rio, when young Stray Kids, Nexz and Hwasa were performing. Comments questioned what these artists were doing "in the middle of the kids" at the festival.
However, the festival has been practicing this mixing of audiences for a long time, always with the concept of being a family event. The lineup is designed to please both parents and children, avoiding days that are too difficult for parents to accompany their children.
Curator Zé Ricardo explained to GLOBO that this strategy is calculated. He recalled that when he brought Travis Scott in 2024, the day was a "hard thing for parents" and "everyone struggled to go." In the following edition of The Town, when Travis Scott performed again, the festival already included Lauryn Hill to balance the audience.
The analysis was made about the lineup for September 11, 2024, dedicated to k-pop, where the festival sought to balance the presence of Asian music representatives with artists who attract an older audience, maintaining the tradition of offering options for all generations.
