Brands are transforming artificial intelligence tokens into loyalty units, integrating them into consumers' daily lives. This strategy allows customers to accumulate tokens by making simple purchases, such as paying for a coffee with a credit card, and then use them to interact with AI models.
Until now, tokens were mostly an invisible technical unit, used internally to measure the consumption of computational resources in artificial intelligence services. With this change, they now have a visible and tangible function for the ordinary consumer.
The proposed model resembles the traditional airline miles system, where each financial transaction generates an accumulable reward. In this way, brands create a new paradigm of customer relationship, combining AI technology with established marketing strategies.
