Between September 23 and 25, Milan hosts the event "Summit Estética – by Lu Pires", during Milano Fashion Week. This initiative, which usually takes place in Switzerland under the coordination of businesswoman Luzinete Pires, now arrives in Italy with the support of designer Sofia Nose. Tickets for the event are already sold out, which demonstrates the uptake achieved before the summit takes place.
Lu Pires explained that this action in Milan represents a new step in the internationalization of the project, with the aim of creating meeting spaces between professionals, entrepreneurs, personalities and brands linked to the beauty, aesthetics, fashion and professional development sectors. The passage through the Italian city comes as an extension of the event's international strategy.
The summit brings together in the same space different areas associated with image, entrepreneurship, positioning and professional valorization. Among the invited personalities are Camila Céó, entrepreneur, Ada Helena, businesswoman in the semi-jewelry and accessories sector, and Mônica Maciel, specialist in Communication and Oratory, among other names that are part of the program as VIP guests.
The Italian edition aims to strengthen the international presence of talents, presenting professionals, projects and experiences to an audience linked to the beauty sector and the creative industries. The fact that the event is already sold out reinforces the dimension that "Summit Estética" has been assuming outside its original context.
