Challenges that go viral on social media, such as the Blue Whale, Blackout, and Benadryl challenges, have triggered imitation acts, especially among young people, resulting in some cases in deaths. The Blue Whale challenge consists of a sequence of dangerous tasks, the Blackout challenge involves suffocation or loss of consciousness, and the Benadryl challenge relates to drug intoxication.
However, the imitation effect as a consequence of sharing certain events is not a recent practice, nor is it exclusive to social media. Since the beginning, mass media has played a role in disseminating information that can influence risky behaviors.
