More than half of Brazilians don't follow the free electoral programming on television and radio. According to a survey conducted by BTG/Nexus, 54% of Brazilian voters said they don't watch electoral campaigns on these traditional media outlets.
The phenomenon appears to indicate a generational limit for the free electoral programming, which has historically been the main channel for exposure of political campaigns in Brazil. The survey suggests that young audiences and other segments of the population are increasingly migrating to other forms of political information consumption.
The full article about the research is exclusive for subscribers, and access to the full content requires registration at the publication link. The limitation means restriction, and the BTG/Nexus research confirms this tendency of change in the political consumption habits of Brazilians.
