Apple presented its new products under the leadership of John Ternus, marking this executive's debut at the helm of the company. The big highlight was the brand's first foldable smartphone, which represents a significant shift in the company's hardware strategy.
Artificial Intelligence was positioned as the central element of the Apple ecosystem, with Siri receiving a new digital processing capability designated as the new digital "brain" of the assistant.
However, the regulatory dispute between Apple and the European Union, represented by Brussels, will result in the absence of these AI features for Portuguese and European consumers in general.
This situation of arm-wrestling with European authorities means that iPhone users in Europe are prevented from accessing the same artificial intelligence capabilities available in other markets.
