Amazon is testing a new artificial intelligence technology on Prime Video that synchronizes actors' lip movements with dubbed audio. This innovation seeks to make translations more natural and realistic for viewers.
The technology uses AI algorithms to analyze the dubbing audio and adjust actors' lip movements to match the new language. The goal is to solve one of the most evident problems of traditional dubbed versions, where a desynchronization between what is said and the visible lip movement is often noticeable.
According to what was revealed, this tool is being developed to be integrated into the Prime Video platform, allowing a more immersive viewing experience for users who choose versions in languages other than the original.
Amazon is thus joining other tech companies that have been investing in AI solutions to improve the quality of translations and dubbing on streaming platforms, in an increasingly competitive market where user experience is decisive.
