Rings go, fingers remain. Does VW want to sell Ducati?Photo by qimono on Pexels
Business

Rings go, fingers remain. Does VW want to sell Ducati?

Observador10 September 2026 at 12:33

The Volkswagen Group is exploring the possibility of selling Ducati, one of the most prestigious motorcycle brands in the world. This decision comes as part of a broader plan to reduce costs and trim excess within the German automotive conglomerate. The Italian motorcycle brand, acquired by the group in 2012, could thus change hands in the near future. The news headline, "Rings go, fingers remain," references a Portuguese proverb that suggests that regardless of the decision made, there will always be consequences. The possible sale of Ducati represents another step in the Volkswagen Group's restructuring strategy, which has been evaluating which of its non-essential assets can be divested to strengthen its financial position and focus on its core operations.

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