Six months after the MFE group entered the Impresa universe, Francisco Pedro Balsemão acknowledges that there is no specific milestone to celebrate at this time. The president of Impresa states that the partnership is being felt gradually in the group's commercial operations.
SIC, which is part of the Impresa group, aims to establish itself as the "home" of viewers in the new season. This desire to position itself as a reference for the audience is at the center of the television station's strategy for the upcoming period.
MFE, an audiovisual group of Italian origin, entered Impresa's capital about six months ago, bringing a new dynamic to the Portuguese media group. The collaboration between the two entities has been progressively implemented across the different areas of operation.
