Portugal reached the mark of 4.7 million subscription television service accesses at the end of the second quarter of 2026, according to data released by the National Communications Authority (ANACOM). This number represents consistent growth in the sector, driven mainly by the growing popularity of fiber optic, which already represents approximately 72% of total accesses in the country.
The migration to fiber optic has been a crucial factor in the evolution of the market, providing consumers with superior image and sound quality, as well as faster internet speeds. This technological advancement has attracted both new subscribers and those who choose to switch operators in search of better performance.
Service providers have responded to this demand by investing in more competitive packages and exclusive content, including movies, series, and sporting events. This movement also arises in response to growing competition in the market, not only among traditional operators but also with streaming platforms and video-on-demand services.
Current trends indicate that the sector will continue to evolve, with expectations that fiber optic will maintain its growth, reflecting a significant shift in consumer preferences. The subscription television landscape in Portugal is thus in constant transformation, shaped by technological innovations and adaptation to public needs.
