Apple has finally presented the iPhone Duo, marking its entry into the foldable smartphone market, a segment in which Samsung has been a pioneer since 2019. Apple's launch event thus became a moment seized upon by the South Korean competitor to respond with provocations.
Samsung reacted immediately to the launch, suggesting that Apple was simply following trends already established in the foldable market. The implicit message was that the Cupertino company was behind the competition.
With the phrase "They are warming up the leftovers," Samsung sought to emphasize that its several years of experience in the foldable smartphone segment gave it a significant advantage. This expression suggests that Apple would only be replicating already existing features.
The rivalry between the two tech giants thus intensifies in a new market segment. Samsung aimed to reinforce its position as an established leader, while Apple now attempts to establish itself in a territory that its competitor has dominated for several years.
