Spotify cut access to thousands of users worldwide, a measure that is directly linked to account sharing among multiple users. The music streaming platform, which over the years has become the world leader in the sector, decided to intensify its efforts to combat this practice.
The company accumulated hundreds of millions of active users globally, which made the shared accounts issue particularly relevant for its business models and revenues.
Affected users lost access to premium service features, including ad-free playback and the ability to listen to music offline, features that are exclusive to paid plans and that were being used improperly by people who were not paying for the subscription.
This action is part of a broader strategy by Spotify to ensure that only legitimate subscribers have access to premium service benefits, thus trying to protect its main source of revenue.
