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Apple initiates new era of device launches. Find out what's coming in 2026, 27, 28...Photo by NoName_13 on Pexels
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Apple initiates new era of device launches. Find out what's coming in 2026, 27, 28...

oglobo10 September 2026 at 08:00

On Wednesday, Apple held its traditional new product launch event, titled "Surprise and Shine". The presentation had special significance, as it was the company's first under the command of John Ternus, who officially assumed the CEO position on September 1st, replacing Tim Cook.

John Ternus, who previously led the hardware engineering area, took the stage to present the new iPhones, the company's first foldable device, and the new Apple Watches, among other devices.

The company is about to start the largest sequence of device launches in its history, with a wave of new formats and completely new product categories planned for 2026, 2027, and the years to follow.

The article lists the many products Apple is developing for the coming years, indicating a new phase for the company under Ternus's leadership.

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