The producers of the agri-food sector in the Autonomous Region of Madeira that supply the Continente Model meet at the IV Food Encounter of Madeira, an initiative that aims to review the results achieved and debate the future strategy of the joint business. This is the fourth encounter of this nature, reinforcing the importance of this partnership for the sector.
The event takes place under the theme '30 years Madeira – a story for everyone, a future for everyone', in a celebration that marks three decades of collaboration between regional producers and the supermarket chain. The meeting takes place between 2:30 PM and 6 PM, featuring a program that includes presentations by the teams of MC Sonae Madeira and mainland Portugal.
The encounter has the participation of local partners of the Madeiran agri-food sector, who have in their relationship with the Continente Model an important channel for the commercialization of their products. The initiative comes in the context of the growth of the joint business, although the specific details about the economic results or the strategies discussed are not fully visible in the available article.



