The column comments on a supposed wave of "moral purity" that spreads through proximity, comparing it to contamination. The phenomenon initially affects colleagues of a person considered impure, then event promoters, then associated brands and, finally, the audience itself.
Jerry Seinfeld is mentioned as the central example of this dynamic. The logic presented suggests that whoever doesn't distance themselves from Seinfeld automatically becomes suspect of sharing something condemnable, creating social pressure for public distancing.
The text appears to criticize what it describes as a mechanism of progressive isolation, where proximity to someone marked as undesirable is enough to raise suspicions about the person themselves. No specific details are presented about which conduct of Seinfeld would have triggered this reaction.
