Apple revealed on Wednesday its first foldable phone, the iPhone Duo. This device marks a new stage for the company, which until now had no model with this technology in its smartphone catalog.
The company simultaneously raised the price of its iPhone Pro models. This price increase comes at a time when Apple is looking to maximize the profitability of its premium product range.
The launch of the iPhone Duo coincides with the beginning of the tenure of new executive John Ternus. His leadership will now be associated with this new phase of the company, which includes entering the foldable phone market.
