BMW is expanding a real-world driving data collection program in Europe. The new phase of the program covers the Neue Klasse generation models, representing a significant extension of the company's data collection capabilities.
The program utilizes critical driving episodes from customer cars, with their prior consent. This approach allows the collection of valuable information about real driving situations that are essential for the development of assistance systems.
The collected data is used to improve BMW's driver assistance systems. Through remote updates, the company can implement improvements directly in customer vehicles based on the real information obtained.
This initiative positions BMW in the advanced safety and technology segment, allowing the brand to collect driving data under real European conditions to continue developing and improving its driver assistance features.
