Apple revealed the new Apple Watch Series 12 and Ultra 4, marking a significant bet on the wearable technology market focused on health. The new smartwatches bring more precise health sensors and a readiness scoring feature that allows users to better monitor their physical condition and well-being.
The AirPods 5 were also renewed in the same presentation, standing out for reinforced noise cancellation. This enhancement positions Apple's earphones as a more competitive option in the premium wireless audio market.
The tech giant also demonstrated a more attentive and intelligent Siri, integrated into the new devices. This evolution of the virtual assistant aims to provide a more personalized and reactive experience to the needs of users.
The presentation of these products occurred after the announcement of the iPhone 18, demonstrating Apple's strategy to continuously expand its ecosystem of connected devices with increasingly sophisticated health and artificial intelligence features.
