Factorial, a technology company specializing in human resources software, achieved a significant financial milestone by raising 150 million dollars in investment and reaching a valuation of 2.5 billion dollars. This growth positions the company as one of the main players in the European technology sector.
However, despite this significant financial success, the company faces a perception challenge in Portugal. The pace of brand growth has not kept up with the speed of its international expansion and financial results, creating a gap between the company's reality and how it is known in the Portuguese market.
To address this situation, Factorial decided to strengthen its communication strategy in Portugal. The company selected the agency Team Lewis as its partner for this objective, aiming to bring local visibility closer to the global ambition that the technology company demonstrates.
