Apple Park, Apple's headquarters in Cupertino, is experiencing a moment of great anticipation with the launch event for the new iPhones. The thrill has intensified over weeks of rumors about the releases, including the first foldable iPhone, the iPhone 18 Pro, and the iPhone 18 Pro Max, as well as other products. The event is scheduled for 2 PM, Brasília time.
Hundreds of journalists, guests, influencers, and television crews from different parts of the world gather at the venue to participate in what is considered one of the most anticipated moments in the annual technology calendar.
The access operation for the event features a strong security scheme. Each guest receives a badge with specific colors that facilitate identification, and staff guide groups while controlling each stage of access to Apple Park.
The entrance to Apple Park also reveals how the company invests in preserving its identity in the world of technology, maintaining a carefully organized and exclusive event for participants.
