Novo Banco launched a new communication campaign dedicated to housing credit, featuring influencer Júlia Palha as the face of the initiative.
The campaign recovers the slogan "Imagine Mais", which has been used by the bank since its definitive integration into the French group Groupe BPCE.
This is not the first time Júlia Palha has collaborated with Novo Banco on advertising campaigns, having previously worked with the financial institution on earlier initiatives.
The timing of the campaign comes at a time when the housing credit market in Portugal continues to see strong demand, although with tighter financing conditions.
