SC Braga initiates brand expansion strategy in China

SC Braga initiated a brand expansion strategy in China through an institutional visit aimed at establishing contacts with Chinese sports, institutional, and business entities. The initiative aims to create foundations for future projects and partnerships in the country, namely in sports and training areas, as well as in institutional and commercial sectors. This action represents an effort by the Portuguese club to reinforce its international presence and explore new growth opportunities beyond borders. The main objective is to develop collaborations that can benefit the club in different aspects, from athlete training to commerce and institutional relations.