Coimbra business group launches new technology brand for tourism and hospitalityPhoto by dicasportugalblog on Pexels
BusinessCoimbra

Coimbra business group launches new technology brand for tourism and hospitality

Diário de Coimbra8 September 2026 at 14:25

The Portugal Green Travel Group, which originated from the Business Incubator of the Pedro Nunes Institute in Coimbra, announced the launch of Aplicora, a new technology brand dedicated to the tourism and hospitality sector. The group integrates three companies located in the Centro Region of the country.

The new brand was co-founded by Hugo Teixeira Francisco and Pedro Esteves, who lead this innovation project in the tourism sector. Aplicora emerges as an expansion of the activity already developed by the business group in the area of technology applied to tourism.

The Portugal Green Travel Group was born in the entrepreneurship support ecosystem of the Pedro Nunes Institute, one of the reference incubators in Portugal, which gives the new brand a direct connection to the Portuguese scientific and technological sector. The commitment to creating technological solutions for tourism and hospitality reflects the growth of this sector in Portugal and the demand for digital management tools.

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