The president of SEBRAE Nacional, Rodrigo Soares, is leading a strategy to position Brazilian small businesses in the European market, using Lisbon as the main strategic base. The Portuguese capital serves as an entry point for Brazilian companies that wish to expand internationally, taking advantage of the cultural and linguistic proximity between the two countries.
The initiative covers various sectors of the Brazilian economy, with emphasis on agricultural products and technology and innovation areas. Brazilian small businesses have found in Lisbon a favorable hub to establish operations and from there reach other European markets, benefiting from existing infrastructure and the trade relationships already established between Portugal and the rest of Europe.
SEBRAE has acted as a facilitator in this process, offering technical support and guidance to entrepreneurs interested in internationalization. The strategy considers the particularities of each type of business, adapting approaches so that traditional Brazilian products and technological solutions can find their space in the competitive European market.
The expansion of Brazilian small businesses to Europe represents an opportunity for export diversification and strengthening Brazil's presence on the continent. With Lisbon as an operational base, entrepreneurs have a favorable environment to test products and services before venturing into larger and more distant markets.
