Economics journalist Gonçalo Almeida published a lengthy report in the latest edition of the newspaper Expresso, where he revealed numbers about the current comedy landscape in Portugal. In the program Humor À Primeira Vista, presented by Gustavo Carvalho, the two discussed some of these figures and the strategies that are shaping the sector.
According to the lengthy report, national comedy earned 24 million euros in 2025. Gonçalo Almeida considered this value as "a fairly conservative number," suggesting that the sector may be growing more significantly than the data indicates.
The article also addresses the strategies driving this growth in the comedy industry in Portugal. Gustavo Carvalho and Gonçalo Almeida analyzed these numbers in the context of Humor À Primeira Vista, seeking to understand how the sector has evolved and what trends are emerging in the national market.
