In the program Humor À Primeira Vista, hosted by Gustavo Carvalho, Economics journalist Gonçalo Almeida was received, who published a lengthy report in the last edition of Expresso magazine. The conversation focused on the numbers and strategies that define the current landscape of comedy in Portugal.
The journalist presented data on the economic value of national comedy, a sector that has grown significantly in recent years. This growth reflects a change in the Portuguese public's behavior regarding live humor.
According to what was presented on the program, there are currently comedy nights every day in Lisbon, sometimes even more than one per night on certain days. This phenomenon represents a substantial change compared to what existed before, when the offering was considerably more limited.
