Ulrich Siegmund is a former perfume seller who became a social media star and is considered a central figure in the far-right's victory in Germany. His professional trajectory contrasts with his current prominent political role.
Siegmund has distanced himself from the harder discourse and Nazi slogans of some elements of the party, adopting a more moderate approach in public communication.
Analysts point out that he is managing to mobilize and bring to the polls especially young and middle-aged male workers, with low or medium education, a specific voter profile.
