All news
Politics
Business
Technology
Incidents
Sports
Weather
Science
Entertainment
World
Real Estate
AI News
Zippy swaps "Are you okay?" for "How are you feeling?" in back to school return
Business

Zippy swaps "Are you okay?" for "How are you feeling?" in back to school return

SAPO7 September 2026 at 17:32

Zippy revealed its Back to School 2026 campaign, which focuses on the motto "How are you feeling?". The brand changed its communication approach, leaving behind the traditional question "Are you okay?" in favor of this new way of addressing its customers.

The campaign features the Guanilho family as the protagonists, who will be the face of Zippy's back to school communication. Through this family, the brand aims to explore the emotional side that accompanies the start of a new school year.

The back to school season, according to Zippy's communication, is not just about new backpacks, schedules and reunions. The brand also identifies nerves, excitement, expectations and doubts as elements that are part of this transition, focusing on what it calls "the less visible side of September".

Related articles

Banco Santander Totta coloca 500 milhões de euros em Obrigações CobertasPhoto by juanguzmanphoto on Pexels
Business

Banco Santander Totta places 500 million euros in Covered Bonds

Banco Santander Totta announced on Monday, September 7, the placement with institutional investors of a Covered Bonds (Premium) issuance worth 500 million euros. The issuance, carried out under the bank's Covered Bonds Programme approved by the Portuguese Securities Market Commission (CMVM), matures in September 2029 and offers a fixed coupon rate of 3.375%, with settlement expected on September 9, 2026.

Jornal Económico07/09/26, 19:03
Companhias pedem regresso de suspensões temporárias do controlo de fronteiras nos aeroportosPhoto by hbieser on Pexels
Business

Companies call for return of temporary suspensions of border controls at airports

RENA – the Association of Airlines in Portugal and Ryanair are asking the European Union to extend the possibility for countries to temporarily suspend the European entry and exit system (EES) at airports, which collects biometric data from third-country citizens. Ryanair warns that the end of the exception regime, which expired on Sunday, threatens to worsen queues at border controls, after waits of two to three hours were recorded this summer at airports such as Lisbon, Krakow, Milan and Rome. Nine countries, including Portugal, had already sent a letter to the European Commission asking for guarantees on the continuity of flexibility mechanisms, which did not happen. The EES came into operation on 10 April, replacing the manual stamping of passports with an electronic registration with biometric data collection.

Eco07/09/26, 19:02
Céu nublado para os bancos centraisPhoto by LaJuana_pic on Pexels
Business

Cloudy skies for central banks

The European Central Bank (ECB) is expected to raise interest rates for the second consecutive time, in an attempt to control inflation in the eurozone, while inflation data in the United States will be decisive in determining whether the American Federal Reserve will follow the same path of monetary tightening.

Jornal de Negócios07/09/26, 19:00
CTT começa a mexer com a distribuição de seguros em PortugalPhoto by hjrivas on Pexels
Business

CTT starts to move into insurance distribution in Portugal

CTT emerged as one of the fastest-growing insurance distribution channels in Portugal, going from a market share of 0.3% to 4.2% in the Life segment between 2023 and 2025, a 21-fold growth representing an increase of 329 million euros in sales. This growth is due to the strategic partnership with Generali Tranquilidade, launched at the end of 2023, which allowed CTT and Banco CTT to market the insurer's products. Banking remains the dominant channel for Life insurance distribution, with 72% market share, while the internet, although it has doubled its presence to 1%, continues to represent only a minimal fraction of the market. Traditional agents and brokers maintain their importance, especially in the Non-Life segment, but insurers' own branches continue to lose weight consistently.

Eco07/09/26, 18:53