CTT emerged as one of the fastest-growing insurance distribution channels in Portugal, going from a market share of 0.3% to 4.2% in the Life segment between 2023 and 2025, a 21-fold growth representing an increase of 329 million euros in sales. This growth is due to the strategic partnership with Generali Tranquilidade, launched at the end of 2023, which allowed CTT and Banco CTT to market the insurer's products. Banking remains the dominant channel for Life insurance distribution, with 72% market share, while the internet, although it has doubled its presence to 1%, continues to represent only a minimal fraction of the market. Traditional agents and brokers maintain their importance, especially in the Non-Life segment, but insurers' own branches continue to lose weight consistently.
Eco07/09/26, 18:53