The European Union carried out an enforcement action between May and July this year to verify 'online' advertisements for children's products and gyms. The objective was to identify advertising practices that are potentially misleading or non-compliant with European legislation.
During this operation, almost 1,700 offers were analyzed on 35 'online' markets across the European area. The enforcement focused on two specific sectors: products marketed to children and gym services.
As a result of this enforcement action, the competent authorities issued 560 orders regarding advertisements deemed non-compliant. These orders aim to correct the detected irregularities and protect consumers, particularly the most vulnerable, such as children.
The action is part of the EU's ongoing effort to ensure that 'online' advertising complies with consumer protection standards and that consumers receive clear and truthful information about the products and services advertised.
