Xiaomi announced at IFA 2026 that it intends to launch electric cars in Europe by 2027, marking a significant expansion beyond its traditional mobile phone business. The Chinese company aims to position itself as a complete technology brand, diversifying its product portfolio.
The Xiaomi electric cars will be integrated into the brand's home ecosystem, designated as "Human x Car x Home". This strategy aims to create a connected experience between personal devices, vehicles, and the smart home, allowing seamless interaction between all equipment.
The decision to move forward into the European electric car market represents a bold step for Xiaomi, which until now was mostly known for its smartphones and consumer electronic devices. The company will face competition from other manufacturers already established in the European electric vehicle market.
