The Government of Luís Montenegro is using social networks, particularly Instagram, to multiply success ads on the eve of the State Budget for 2027. The ministers have been sharing publications highlighting government achievements, seeking to reinforce the Executive's positive image among citizens.
Among the main ads are claims such as the Recovery and Resilience Plan (PRR) being "fully executed," the construction of thousands of houses, and tax cuts. These messages appear at a time when the Executive is preparing the budget proposal for the next year.
However, a more in-depth analysis reveals that many of these claims do not withstand comparison with official numbers. The article suggests there is a significant discrepancy between what is propagated on social networks and the reality of available data.
This communication strategy comes in a delicate political context, with the State Budget for 2027 as the next important milestone, where the Government seeks to demonstrate concrete results of its actions to sustain its political position.
