Rock in Rio 2026 sponsors are implementing virtual queue systems for entry to their stands during the festival, which starts this Friday (4). The initiative aims to optimize visitors' experience, mainly those known as "freebie hunters," who in other editions spend hours waiting to get freebies at sponsor spaces.
The chocolate brand KitKat is one of the examples of sponsors that adopted the novelty. The brand's stand has two floors and a view of Palco Mundo stage, and uses a QR Code as the basis for the virtual queue system.
The operation is simple: upon arriving at the City of Rock, the visitor needs to go to the stand and point their phone camera at the code displayed on the facade. This way, the promise is to reduce the time fans would spend standing in the sun or rain waiting to enter sponsor spaces.
