With the arrival of the second half of the year, the Brazilian commercial calendar approaches some of the main consumer dates of the year. Father's Day, Children's Day, Black Friday, and Christmas form a sequence that influences consumer planning and can anticipate purchase decisions that, in other periods, would be postponed. This behavior becomes even more evident in higher-value product purchases.
A recent survey presented by Google shows that 48% of Brazilian consumers already have a shopping list prepared before the official start of Black Friday, while 44% research prices and conditions in advance. For 60% of respondents, the date is the main opportunity of the year to plan the purchase of higher-value items.
Among the categories that appear in consumer priorities for Black Friday are home appliances, cell phones, computers, peripherals, and televisions. The survey data indicates that the proximity of major commercial dates can pull consumers out of a waiting state and motivate them to complete purchases they had postponed.
