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US$125 billion wellness sector in Brazil attracts new investmentsPhoto by Denner Trindade on Pexels
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US$125 billion wellness sector in Brazil attracts new investments

oglobo4 September 2026 at 18:12

The wellness economy moved US$ 125.4 billion in Brazil according to the most recent survey by the Global Wellness Institute (GWI), released this year, placing the country in 11th position among 145 markets analyzed. The impact of this result opens space for the advancement of new real estate and tourism business models, ventures that replace traditional hospitality with infrastructures focused on contact with nature and rational resource consumption.

Consumer behavior confirms this trend. A survey by Booking.com shows that 87% of Brazilians view travel as a direct investment in quality of life. Globally, the GWI projects that wellness tourism will reach US$ 1.38 trillion by 2029, accelerating the search for ventures that trade concrete for environmental regeneration infrastructures — projects that somehow restore the local ecosystem while operating.

The article mentions the northern coast of Santa Catarina, where the municipality of Penha has been standing out in this segment, although the text appears cut off at this point.

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