For many Rock in Rio fans, the experience at the festival goes beyond the musical performances. Those who arrive early and stay at the City of Rock until the gates close take advantage of the gaps between shows to look for freebies and experiences to take home as souvenirs. Partner brands and sponsors innovate with each edition in the activations offered to the audience.
In 2026, activations include karaoke and dance battle games, among other interactive experiences. The distributed goodies range from personalized charms, lip gloss, and mini digital cameras to phone cords, snacks, card games, fanny packs, ring lights, mini CDs, and speakers. Rock in Rio tickets are also among the prizes distributed.
The freebies are mainly distributed at partner brand and sponsor stands at the event, as well as promoters who walk through the City of Rock lawn. As it's not uncommon to see a freebie become a hit during the festival, EXTRA published a guide anticipating where to find these promotions.
The spaces also offer services such as makeup touch-ups, photo booths, clothing customization, phone charging, and rest chairs. The brands' goal is to provide differentiated experiences to festival participants.
