The ChatGPT platform is becoming a new space for advertising, representing a significant shift in how brands can reach consumers. This transformation places brands before new opportunities and challenges regarding communication with their audience.
The traditional advertising model was primarily based on consumers' active searching, meaning brands sought to respond to the queries users made. However, this approach is evolving into a different paradigm.
Advertising is now tracking not only what consumers search for, but also what they want to do. This shift represents a fundamental change in advertising strategy, where brands need to adapt to a new context of interaction with users.
