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Seat bets on maintaining its current roadmap, although it acknowledges that its future continues to be analyzed
BusinessVila Real

Seat bets on maintaining its current roadmap, although it acknowledges that its future continues to be analyzed

El Periódico Mediterráneo - General4 September 2026 at 12:53

Seat is betting on maintaining its current roadmap, although it acknowledges that its future continues to be analyzed. The Spanish brand has faced rumors about its disappearance for years, but so far these predictions have never come true.

The company belongs to the Volkswagen Group, and since joining the German conglomerate, there has been repeated speculation in the media about a possible end to the Spanish brand.

The article states that, if every time the media announced Seat's death a tree had been planted, there would now be a forest. This metaphor illustrates how readers have heard predictions about the brand's end for years.

According to the text, these speculations have always been "trial balloons" - provisional information released to test reactions, without any being confirmed so far.

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