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Rum from Madeira and Poncha at Spirit of Life Week 2026 in Brussels
Business
Европейский союз
Madeira

Rum from Madeira and Poncha at Spirit of Life Week 2026 in Brussels

dnoticias.pt4 September 2026 at 12:59

The National Association of Spirituous Beverage Companies will participate in Spirit of Life Week 2026, an event taking place in Brussels between September 7 and 10. This beverage showcase represents an opportunity for the European spirits sector to debate important issues for the industry.

Portugal will be represented at this edition through two traditional products: Rum from Madeira and Poncha. Both are beverages with strong Portuguese regional and cultural identity.

The event will have as central themes the competitiveness of the European spirits sector, international trade challenges, the relationship between alcohol and health, and the protection of products with Geographical Indication. According to a press release, these matters reflect the main concerns of the sector currently.

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